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The Challenge
The core challenge in recording "mi hoodie nike" was to find an environment in Atlanta that truly assimilated the song's defining characteristic: its brilliance. The track prominently features the line, "te brillan los ojos tiffany" (your eyes shine like Tiffany), which introduces the chorus. Our goal was to authentically represent that sparkle and glow through the chosen setting, the artist's wardrobe (outfit), and the overall editing style of the project.
Creative Strategy & Solution
We conducted thorough research and discovered crystal installations within the Atlanta Botanical Garden. Due to the season in Atlanta, these installations perfectly reflected the sunlight, casting colored lights that created a unique glow throughout the video, successfully conveying the song's message of love. Simultaneously, we curated a simple outfit for Tiziano that emphasized white clothing and silver jewelry to ensure a constant blur and light-refracting effect (brillo) on his look.
Job Role: Creative Direction, Filmmaker, Colorist
Job Role
Video Director, Filmmaker, Video Editor, Colorist.
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