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The Challenge
"SUELTALOOO" serves as the foundational track for the project La Vibra No Miente, establishing both the sound and the entire visual brand identity. After analyzing the planned visual board—which drew inspiration from skate culture and retro-urban aesthetics, referencing brands like Stussy and Adidas Originals—the main challenge was to authentically translate this distinct, street-focused visual mood into the atmosphere and energy of the primary single.
Job Role: Creative Direction, Filmmaker, Colorist
Job Role
Creative Direction, Filmmaker, Colorist.
Creative Strategy & Solution
To successfully bridge the gap between the track's musical vibe and the complex retro-urban visual identity, our strategy centered on recreating a classic 90s/early 2000s VHS aesthetic. The solution involved utilizing specific camera filters, grain overlays, and color grading that intentionally mimicked the look of early skate videos and urban street footage. This approach immediately established the desired retro-skate vibe demanded by the visual board, setting the defining 'color and brand' for the entire La Vibra No Miente project from the very first release.
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