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The Challenge}
Love-Fi is a project with emerging Peruvian artist Klenzo. The main challenge was to visually represent a significant brand evolution following years of inactivity from the artist. This required establishing a clear difference in color palette and style for both the artist's personal image and the overall audiovisual aesthetic compared to his previous work.
Job Role: Video Editor, Colorist
Job Role
Video Editor, Colorist.
Creative Strategy & Solution
Upon receiving the footage shot in Punta Hermosa, Lima, Peru, the strategic solution centered on leveraging the unique local environment. The key decision was the color selection and refinement process: we intentionally emphasized the distinct orange-grey hues of the Lima coast and beaches. This specific color grading was chosen to not only reflect the location but also to visually communicate the song's underlying message of love and nostalgia, establishing the new, refined visual brand for Klenzo's return.
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