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Job Role: Video Editor
The Challenge
We were contacted by an intern from Rich Music with the assignment of sourcing and presenting emerging Latino artists who align with the globally recognized record label's brand. Upon receiving the proposal, the project director (Erick Rodriguez) provided the specific criteria for the artist's submission and presentation. The core challenge was to accurately capture and concentrate Tiziano's current brand focus—specifically his successful upcoming EP, Archivo de Cumpleaños—and shoot footage that authentically conveys his personality and values, both as a musician and as an individual.
Job Role
Video Editor.
Creative Strategy & Solution
The strategic solution focused on creating a visually and narratively rich presentation centered around the concept of Archivo de Cumpleaños. We dedicated the shoot to capturing moments that directly reflected Tiziano's genuine character, focusing on his process, interactions, and personal environment to ensure the presentation felt authentic. This included filming candid shots and interview segments designed to subtly communicate his professional values and dedication. This approach allowed the presentation to not only showcase his music (the EP) but, critically, to transmit the underlying personality and work ethic required to match Rich Music's standards.
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