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"La Vibra No Miente" is Tiziano's Extended Play (EP), a project where he lays out his multi-genre musical evolution. It’s the sound of an artist decisively finding his vibe.
The Challenge
The core challenge was to define a cohesive visual and narrative identity for this highly experimental, multi-genre EP. We aimed to authentically convey the intense pressure and ambition of an emerging artist—specifically, the dedication required to achieve national recognition.
Job Role
Creative Director
Also worked as Graphic Designer, Cameraman, Video Editor, and Colorist.
Creative Strategy & Solution
Our main strategy was to leverage Tiziano's sudden, massive exposure to build intrigue and anticipation. We aimed to make fans question his brief disappearance and create buzz around his return.
The project's identity ultimately emerged from the standout demo track of ''SUELTALOOO''. Despite its rough, out-of-sync state, the song possessed an undeniable, infectious vibe.
Based on the power of that demo, my team and I successfully advocated for its inclusion and proposed the title ''La Vibra No Miente'' (The Vibe Doesn't Lie), which became the project's creative anchor.
We positioned the EP to be about the universal power of musical 'vibes'—the raw emotional energy that transcends genre or theme. This concept informed a meticulous selection process:
Metric for Inclusion: If a track failed to convey a deep, immediate emotion (positive, sad, or motivating), it was removed, ensuring every song aligned with the project's core emotional thesis.
Final Selections: The final five tracks (SUELTALOOO, RiRi, playa + xoxo, mi hoodie NIKE, and Jueves 13) were chosen because they each powerfully reflected the collective emotional journey and evolution experienced by the team and the artist during the project's development. This intimate connection added a layer of authenticity to the EP's narrative.
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