top of page
The Challenge
Tiziano needed a project that not only commemorated his successful debut but also served as a public celebration of his artistic growth with his fans. The core challenge was integrating the excitement surrounding his trip to Medellín (meeting influential artists and record labels) into the EP's narrative to elevate his profile ahead of key industry engagements.enge was to define a cohesive visual and narrative identity for this highly experimental, multi-genre EP. We aimed to authentically convey the intense pressure and ambition of an emerging artist—specifically, the dedication required to achieve national recognition.
Creative Strategy & Solution
We decided on a brand theme based on a child’s celebration to represent the start of a new artistic race or journey. This concept visually supported the idea of a "debut year" and gave the project a nostalgic, approachable aesthetic.
The EP was deliberately released on Tiziano's birthday, immediately deepening the emotional connection with the audience. This timing framed the project as a personal gift to himself and a direct gift to the public, making the debut feel intimate and communal.
To build anticipation, we created a campaign using the word “archive.” We dropped deliberate, stylized clues as if the project were a digital archive being unlocked. After the spoilers, we formally revealed the EP, aligning the visuals with the mentioned birthday/party theme. This execution made the audience feel like actively engaged guests, successfully driving buzz and participation in the artist's celebration.
Released on his birthday during his debut year, Tiziano’s "Archivo de Cumpleaños" EP is an intimate and highly personal project. Serving as the artist’s formal introduction to the music world, the extended play captures the raw energy and emotion of a significant personal and professional milestone, giving fans a direct look into the foundational sound of his journey.
.png)
Job Role
Creative Director
Also worked as Graphic Designer, Cameraman, Filmmaker.
bottom of page