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Don Zalazar's single, "UN BESO," is a significant release that follows a few months of silence. As his second single in 2025, the track re-establishes his musical momentum and is notable for being his inaugural collaboration with Spira Studios, highlighting a strategic partnership for the year.
The Challenge
As this was our first project with Don Zalazar, the critical challenge was to quickly define a successful creative language and integrate our studio's strategy with the artist's existing brand. This integration was essential for delivering a comprehensive campaign that both re-engaged his audience after a hiatus and defined our new partnership.he emotional focus from idealized romance to genuine, relatable financial struggle and sacrifice.
Job Role
Creative Director & Video Editor
Creative Strategy & Solution
Our campaign strategy for "UN BESO" was built around the intense, chaotic, and dualistic emotion of a first kiss.
We decided to visually represent the core feelings experienced in that moment: tension, chaos, love, and fear. Instead of traditional harmony, the strategy was to be disruptive and emotionally saturated, ensuring every visual piece captured this complex mix of feelings.
The solution involved a dynamic and inconsistent approach to the visual branding. We intentionally avoided a single color palette or unified harmony across all assets. This allowed us to use abrupt shifts in color, texture, and composition to convey the sensory overload inherent in the "first kiss" concept, maximizing the emotional impact of the campaign.
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