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"Rey de Corazones" is Tiziano’s six-song debut Extended Play (EP). The conceptual theme guides listeners through the complete stages of a romantic relationship, from initial connection and love to heartbreak and final recovery.
The Challenge
As Tiziano's first extended project, the critical challenge was ensuring the entire campaign communicated the EP's complex and conceptual theme: the full stages of love and heartbreak. We needed to establish a consistent, evolving visual language across all assets to clearly articulate the emotional shifts inherent in the six-track narrative.
Job Role
Creative Director
Also worked as Graphic Designer, Cameraman, Filmmaker.
Creative Strategy & Solution
Our strategy for Tiziano’s debut "Rey de Corazones" EP was driven by two core needs: establishing a foundational brand identity for the emerging artist and designing a visual language that could support the entire EP’s conceptual arc. Every single released throughout the year had to logically feed into this final project.
To visually represent the EP’s theme—the complex stages of love and heartbreak—we created the Heart Character. This character became the central figure of the campaign, literally representing how the heart is destroyed, repaired, and evolves throughout a relationship. The visuals were intentionally surreal, showing the character going through different destructive phases and interacting with unrealistic objects to emphasize the dramatic emotional journey.
The campaign culminated with the final cover art. We positioned Tiziano himself as the King of Hearts card, actively chasing the Queen of Hearts and offering her his symbolic heart. This imagery provided a powerful, romantic, and memorable climax to the project's narrative, definitively establishing Tiziano’s artistic image for his emerging audience.
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