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Show de Corazones was Tiziano's debut live performance in Perú, held at Tierra Baldía. The concert served as a celebration of his first year in music, paying tribute to his three initial projects: Rey de Corazones, Camino a la Isla, and Archivo de Cumpleaños.
The Challenge
The key objective was managing the dual demands of the project: successfully orchestrating the remote logistics for the live show in Tierra Baldía, and strategically designing the local in-person marketing campaign. Both efforts needed to be perfectly aligned to enhance and advance the overall narrative arc of Tiziano’s first-year career milestones.
Job Role
Art Director.
Creative Strategy & Solution
Our strategy successfully bridged Tiziano’s established recorded narrative with his debut live performance, driving high attendance through focused, high-impact marketing.
We created a high-stakes trailer that served as the direct narrative continuation of the Archivo de Cumpleaños storyline. This visual piece leveraged the existing fan investment in Tiziano’s artistic journey, effectively translating album lore into excitement for the live stage.
The on-the-ground marketing campaign was executed with significant scale, featuring over 50 billboards strategically placed throughout Peru. This massive physical presence maximized visibility and hype, resulting in a demonstrably successful show for an emerging artist and solidifying Tiziano’s status as a major new voice in the region.
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